https://joelygoe.com/thinking daily 0.75 2025-03-24 https://joelygoe.com/thinking/3-fundamental-questions monthly 0.5 2025-01-31 https://joelygoe.com/thinking/the-j-curve monthly 0.5 2025-03-24 https://joelygoe.com/thinking/what-are-ai-agents monthly 0.5 2024-11-23 https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/f4b3405f-bff4-45df-8c80-de61e1981cdd/copilot_engagement_management_agent-f.jpg Thinking - AI agents - Make it stand out An example of Microsoft Co-Pilot AI agents in use https://joelygoe.com/thinking/ai-in-the-creative-industry monthly 0.5 2025-10-04 https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/9db389e3-204f-4a2e-a4f9-6300cb2602a0/PHOTO-2024-10-29-16-51-32.jpg Thinking - AI in the creative industry - Make it stand out Prompt: high quality image of a Japanese woman smiling, backlighting, natural pale light, film camera, HDR https://joelygoe.com/thinking/dyslexic-thinking monthly 0.5 2024-11-07 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https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596699909396-ON45673VTYCJZD88BU3L/Cultiv8+-+Feelings+SUBMISSION+v01-JL.001.jpeg BP to BE https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596699926701-3CCF97PPW321Z5THC51O/Cultiv8+-+Feelings+SUBMISSION+v01-JL.002.jpeg BP to BE Initial Research for Module 1 https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596699927451-UIQ9OBUSO70C2MFR1KRJ/Cultiv8+-+Feelings+SUBMISSION+v01-JL.003.jpeg BP to BE Looking at what other Brands are doing right https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596699934084-2L57AZO59XBMRCY5MQCQ/Cultiv8+-+Feelings+SUBMISSION+v01-JL.005.jpeg BP to BE https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596699942010-5G9P4E0BKEI1DQ6E67VU/Cultiv8+-+Feelings+SUBMISSION+v01-JL.006.jpeg BP to BE 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I was put into one of 23 teams with 4 other people across the globe I had never met. With team name ‘CULTIV8’ we were ready to show some of the best judges in the branding world what we were made of! https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596559838360-HXVCR9O15D63OBJQG7BO/Images---challenge.jpg BP to BE - The Challenge Five briefs with two weeks for each and a weeks break for evaluation, feedback and winner announcement focused on the five ‘Metaskills’ from Marty’s book of the same name - Feeling, Seeing, Dreaming, Making and Learning. For the challenge we had to choose a brand that has the potential to make the world a better place. We chose BP as a brand that could pivot and become a force for good for future generations. https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596560165346-HNCUXC8H1CBUE7K5U77Y/Images-Insight-Research.jpg BP to BE - Insights After weeks of research, we discovered that many companies, particularly small start-ups, are already developing amazing renewable energy sources but not in a cohesive way. Only a giant corporation working with governments and society as a whole can accelerate positive global systemic change. We researched the latest economic, cultural and corporate operational methods to develop a case to take to BP, or any major player willing to take up the challenge for true systemic global change for a better future. https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596561738542-FDYBVFE71W1ZMYALZKWP/Cultiv8+-+Module+2+-+Seeing+Draft+v18-JL.010.jpeg BP to BE - Audience For this challenge, the main target audience were the judges but now it is over we intend to turn our learnings into a ‘project’ that we can take to large corporations, governments, communities, NGOs, philanthropists and the largest global advocates for positive change on Earth. This does not stop here! https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596702851000-FOMJOT1NLMG9HCQXRGIB/Energise-Humanity.jpg BP to BE - Strategy To create an entirely new type of global corporation that would change the world for the better, we needed to start by tweaking their image. With the change of BP - Beyond Petroleum to BE - Beyond Energy, a slight alteration to more natural colours were chosen to represent the new company and vision. https://images.squarespace-cdn.com/content/v1/5f0c68584836a57b3d956f57/1596560721647-A80568U7N8UFJMNP3Y1H/Images-Strat-Systems.jpg BP to BE - Strategy (continued) The new name along with the tagline and purpose to ‘Energise Humanity’ were just the tip of the iceberg in their positioning. We worked out how a company like BP could engage and integrate into society with touchpoints that make customers and employees partners rather than consumers and workers. We created a new agile way of working based on innovation and education based on self-management. Next, we investigated how more holistic economic structures such as the doughnut, circular economy and cradle-to-cradle system could integrate seamlessly with this idea to deliver a huge positive impact on society and people’s lives. 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