Play.com
2006 - 2008
3 Year National Advertising Campaign
TV Ads | Digital | Outdoor
Background
This project holds a special place in my heart—it’s one of my earliest and most cherished endeavors, as it taught me an incredible amount. I spent three years working on Play.com, starting from the pitch and staying involved until the business’s closure. During that time, I progressed from personally handling all the animations and graphics to establishing a dedicated production department for the agency’s TV advertisements.
2006
The very first video in the top left was the original creative we pitched to win the work for the next three years. As the year goes on through January, Spring and Summer you can see each ad creative gets more complex.
2007
The Christmas ad here was the last ad I would do on my own. We hired in specialist animators to help while I got my first taste of managing productions. I still did some of the work but it was here that I learnt that I wanted to be less hands on production and advance to an Art Director.
2008
This was the last ad I worked on before I moved on but the whole creative was around 6 months work! I convinced the client to do escalator ads on the London Underground and a game we built online - the intro for which is top left below.